104 Incredible Mission Statement Examples (in 2022) - mktoolboxsuite.com (2024)

Table of Contents
1. The Coca Cola Company 2. The Walt Disney Company 3. National Geographic 4. Nintendo 5. Lufthansa 6. Nike 7. IKEA 8. Facebook 9. Starbucks 10. Oracle 11. Salesforce 12. Amazon Web Services 13. Slack 14. Contently 15. Unbounce 16. Zuora 17. Campaign Monitor 18. MailChimp 19. Cloudera 20. Zenefits 21. Sephora 22. Asana 23. Factorial 24. Sprout Social 25. Magento 26. Macy’s 27. Gorilla Group 28. Spotify 29. Taco Bell 30. Cisco 31. Chobani 32. Intel 33. New Relic 34. Pulsate 35. Calvin Klein 36. Swarovski 37. Hotelerum 38. Little Hotelier 39. Sabre 40. eZee Technosys 41. CloudBeds 42. Western Union 43. Intertek 44. GuestCentric 45. Appnext 46. AnyClip 47. Apptimize 48. eComChain 49. BeWonderful 50. All Channels Communication Group 51. Havas Media Group 52. Denvir Marketing 53. Ayima Search Marketing 54. Turchette 55. Kerry Group 56. McKinsey & Company 57. Endurance International Group 58. Adidas 59. Milka 60. YouTube 61. Penta Consulting 62. Snowflake 63. Heptasense 64. Google 65. Gusto 66. GitLab 67. LeadGenius 68. Bench 69. Datadog 70. GlassBox Digital 71. Guru 72. JumpCrew 73. LinkedIn 74. Nextiva 75. OutReach 76. Instagram 77. Shopkeep 78. TINYpulse 79. Booking 80. Zara 81. Appboy 82. Sprout Social 83. AgoraPulse 84. Zoho CRM 85. Freshworks Inc. 86. PipeDrive 87. Amadeus 88. InfusionSoft 89. Shopify 90. Marketo 91. Armani 92. Recurly 93. Tissot 94. PocketSuite 95. Intercom 96. Tito 97. Chargify 98. Volusion 99. Baremetrics 100. Stripe 101. Workable 102. Prestashop 103. Hubspot 104. ClickVision FAQs

Having a powerful and well-grounded mission statement is one of the most important aspects when it comes to developing a long-term Marketing strategy. And of course, establishing a brand with a purpose. That’s why today, we will see some of the most awesome mission statement examples that will inspire any business looking to create one.

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If you’ve read any of my previous blog posts, I am a firm believer that one of the best ways to learn a concept is by seeing enough examples of it.

After all, theory means nothing if you are not capable of visualizing it in practice.

Before we dive into our mission statement examples, let’s look at some definitions of a “mission statement“:

  • A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being.Investopedia
  • A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations.Wikipedia

All these words seem easy to understand, but is it really that easy? At least for me it isn’t. Just by looking at these descriptions, one might think that the company should justify its business.

And somebody might even think that their mission statement should start like this: “The reason my company exists is…”. Which is really not the the point of a mission statement.

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It has to be short, powerful, and to showcase the value that the company brings to people. It should be easy to understand by someone who has never heard of this company, and doesn’t know anything about its business.

104 best Mission statement examples

But of course, enough with the ambiguous descriptions. As I already mentioned, the best way we can understand the concept behind a mission statement is to look at some mission statement examples:

1. The Coca Cola Company

To refresh the world,to inspire moments of optimism and happiness, to create value and make a difference.

The Coca Cola Company is one of the biggest multinational beverage corporations, and owner of over 500 brands of soft drinks, waters, coffees and teas across 200 countries – including its iconic Coca Cola.

And although the brand’s mission has been changing over time, it always remains focused on creating happiness and sharing beautiful moments with your loved ones.

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2. The Walt Disney Company

To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

Our list of mission statement examples continues with Walt Disney, the world’s biggest entertainment company, highlighting its purpose of inspiring people through powerful storytelling and beautiful stories.

3. National Geographic

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.

Another company that uses the value of storytelling, this time combined with the power of science and education, is National Geographic, one of the world’s favourite multimedia destinations for all people.

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4. Nintendo

We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect.

As one of the biggest multinational consumer electronics and video game companies, Nintendo’s mission is to provide the highest quality not only when it comes to its products, but also in terms of the customer service it offers.

5. Lufthansa

Lufthansa’s mission is to become a leading name in the world of air travel by being the top preference of customers and shareholders all over the world.

The mission that the largest German airline aims to achieve is to become the world’s most preferred airline not only for its customers but also for shareholders.

Their mission statement is strongly focused on differentiation as a competitive advantage strategy.

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6. Nike

To expand human potential by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Next on our list of mission statement examples is Nike, one of the world’s leading companies for athletic footwear and apparel.

Their purpose is worded beautifully – “to expand human potential”, focusing on the efforts that they are doing in inspiring people from all over the world to do sports.


To create a better everyday life for the many people.

The Swedish company, famous for its ready-to-assemble furniture (and its delicious meatballs!), combines its mission and vision statement in one simple line – to create better everyday life for as many people as possible.

8. Facebook

To give people the power to build community and bring the world closer together.

Designed with the idea of helping people stay connected with their friends and family, the world’s biggest social media network stays true to its mission and vision since the beginning of its creation.

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9. Starbucks

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Our list of mission statement examples continues with Starbucks, the famous international coffee chain that aims to inspire and create unforgettable experiences for its customers.

10. Oracle

Oracle, a global provider of enterprise cloud computing, is empowering businesses of all sizes on their journey of digital transformation.

Oracle is an American multinational computer technology corporation that offers a comprehensive and fully integrated stack of cloud applications and platform services.

The company’s mission statement describes what they aim to do for customers – help them on their journey to digital transformation.

11. Salesforce

We help our customers discover new trails to success using the #1 CRM platform.

Next on our list of mission statement examples is Salesforce, an American company that offers CRM Software and Cloud Computing Solutions to other companies. Its purpose is to help companies reach success with their tools.

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12. Amazon Web Services

The AWS mission is to enable developers and businesses to use web services to easily build and be paid for sophisticated, scalable applications.

Amazon Web Services is a subsidiary of Amazon that provides on-demand cloud computing platforms to companies, individuals and governments on a paid subscription basis.

13. Slack

Slack brings all your team’s communication together, giving everyone a shared workspace where conversations are organized and accessible.

Next on our list of mission statement examples is Slack, a cloud-based set of team collaboration tools and services that provides easier workflow and communication between team members.

In a similar manner to Facebook, its mission is to connect people with each other and easy communication – in this case, between co-workers.

14. Contently

We help brands tell great stories.

Contently creates software that helps brands create and manage content and connect with freelance writers, photographers, infographic designers, and editors.

Their mission statement is centered around what they do the best – help companies develop a content strategy, and build an effective storytelling.

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15. Unbounce

To educate, connect and empower marketing teams and agencies to grow their businesses with the best conversion tools on Earth.

Our list of mission statement examples continues with Unbounce, a company that develops software for building landing pages. Their purpose is to help other companies grow their business and improve website conversions.

16. Zuora

At Zuora, our mission is to help you build and run an amazing subscription business.

Zuora is an enterprise software company that designs and sells SaaS applications for companies and empowers businesses to modernize legacy order-to-cash systems.

17. Campaign Monitor

We deliver technology that solves complex problems in a beautifully uncomplicated way.

Campaign Monitor provides simple and powerful Marketing Automation services and online surveys that help growing businesses. This one of our mission statement examples is focused on solving existing problems for companies – in a “beautifully uncomplicated way”.

18. MailChimp

Send better e-mail.We help millions of customers to find their audience, engage their clients, and build their brand.

The Email Marketing platform Mailchimp gives us a clear and straightforward mission statement – to send better email. As simple as that.

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19. Cloudera

Cloudera’s mission is to allow companies to profit from all their data, where “all” is the operative world.

Cloudera is a software company that provides Apache Hadoop-based software, support and services, providing a modern platform for data management. Their mission is to help companies take the biggest advantage of their own data.

20. Zenefits

To make entrepreneurship easier and more accessible to everyone, and to make it as easy as humanly possible for businesses to manage and care for their employees.

We continue with our mission statement examples with Zenefits. Zenefits is an online HCM software that gives teams a single place to manage all their Human Resources needs – payroll, benefits, compliance, and more.

I love the way their mission statement is worded – “to make it as easy as humanly possible”.

21. Sephora

We believe beauty is for each person to define and ours to celebrate. Together, we support and encourage bold choices in beauty—and in life. Our purpose is to inspire fearlessness.

Just how delightful is this statement from the French make up leader Sephora? In my opinion, a lot! If you are looking for mission statement examples that inspire, this is definitely one of them.

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22. Asana

Asana’s mission is to help humanity thrive by enabling all teams to work together effortlessly.

Our list of mission statement examples continues with Asana,a web and mobile application designed to help teams track their work and run their business. Their purpose is to give the tools so that teams can work better together.

23. Factorial

We are working to change the way companies build human teams.

Factorial is a SaaS focused on HR management for small and medium companies that help them automatize their tasks.

Their mission statement is clear and simple, although the word “human” in “human teams” sound a bit unnecessary in my own personal opinion. But of course, I get the point they are trying to make. 🙂

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24. Sprout Social

Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. We exist to help streamline and enhance these conversations.

Sprout Social is a social media management tool created to help businesses grow their social media presence and communicate with customers on social channels. Their mission is to enhance conversations between businesses and users.

25. Magento

Magento gives you the flexibility to customize and extend your platform to create unique, differentiated brand experiences.

Magento is an open-source e-commerce platform written in PHP, recognized as the leading platform for commerce innovation. They are on a mission to go beyond just providing tools – to create experiences for their customers.

26. Macy’s

To be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it.

I love Macy’s mission statement example – being able to detect new opportunities is extremely important for any company that wants to survive on the market, especially in such a competitive industry as theirs.

27. Gorilla Group

We strive to work smarter, faster, and more collaboratively than anyone in the industry. We create high-performing digital commerce solutions that deliver results.

Next on our list of mission statement examples is Gorilla Group, an award-winning commerce service provider and one of the industry’s fastest growing e-commerce agencies. Their purpose is to solve existing problems in the most efficient way possible.

28. Spotify

Our mission is to unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

I love the way Spotify’s mission statement is worded – simply beautiful. As an intermediator between artists and consumers, the Swedish-based audio streaming company has a double purpose.

On one hand, to help artists earn money with their artwork. And on another, to create an easy access for customers to enjoy all the inspirational music available on Spotify.

Definitely one of my favourite mission statement examples on this list!

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29. Taco Bell

To take pride in making the best Mexican-style fast-food by providing quick, friendly, and accurate service.

The popular fast food company is on a mission to give more visibility to Mexican food, and provide a great service while doing so. Their mission statement is easy to understand, clear, and straightforward.

30. Cisco

Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.

Cisco systems is a multinational technology conglomerate that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products. And they are next on our list of mission statement examples.

The company has a 360° mission that doesn’t focus only on customers, but instead aims to create value for everyone involves in it.

31. Chobani

Our missionis to bring high-quality yogurt to more people and create positive change in our country’s food culture.

The US-based company specialized in strained yogurt aims to create a positive change in American food culture by providing healthier and better options for their customers.

32. Intel

To delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.

Next on our list of mission statement examples is Intel. The company’s innovation in cloud computing, data center, Internet of Things and PC solutions aims to power the smart and connected digital world we live in.

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33. New Relic

Our mission is to catalyze a global market for ideas, information and money that democratized aid and philanthropy.

New Relic is an American software analytics company that lets teams measure and monitor the performance of their applications and infrastructure. They are on a mission to drive innovation for businesses of all sizes.

34. Pulsate

Pulsate is on an exciting journey to create world class software. We remain design-driven to deliver exceptional customer experience for our users.

Our list of mission statement examples continues with Pulsate, a startup company that develops mobile Marketing software for apps. Their purpose is to create a world class software that focuses on outstanding customer experience.

35. Calvin Klein

We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

I love the inspirational way in which the fashion brand’s mission statement is put and worded. The company aims to drive positive impact and enable consumers to feel authentic in its apparel.

36. Swarovski

Swarovski adds sparkle to everyday life with high-quality products and services that exceed our customers’ desires. We inspire our colleagues with innovation and reward their achievements while striving to expand our market leadership.

Another company that puts a strong focus on both customers and its own employees through its mission statement is Swarovski, one of the most famous jewlery companies. A part of their purpose is also to expand their market leadership.

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I particularly like this one of our mission statement examples because it’s worded so beautifully: “Swarovski adds sparkle to everyday life”.

37. Hotelerum

Hotelerum aims to bring hotels and customers together, cutting out the middleman.

Hotelerum is a web-based reservation platform that enables hotels to have access to hundreds of travel products and services combinations with immediate availability. Their goal is to make it easier for hotels and customers to communicate with each other.

38. Little Hotelier

We are helping hospitality business owners and managers play the web professionally, saving time and resources.

Little Hotelier is an all-in-one reservation and accommodation management system specifically thought about, designed and built for B&B’s, guest houses and small hotels.

39. Sabre

An innovative technology company that leads the travel industry by helping our customers succeed.

Next on our list of mission statement examples is Sabre, a global technology company that provides innovative solutions with the purpose of leading the travel industry.

40. eZee Technosys

eZee exists solely to serve the hospitality community, whose continuous needs and requirements are the driving force behind the constant innovation of our products and services.

Next, we have a complete hospitality solution provider with a comprehensive range of innovative solutions designed exclusively for the hospitality industry. The company’s goal is to bring advancements and innovation into the hospitality community.

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41. CloudBeds

Our mission is to stand firmly beside hoteliers and champion their needs. Every day, we make decisions that answer one question: ”Does this make it easier and cheaper for independent hoteliers to run their business?”

CloudBeds is a browser-based, award-winning hospitality management software that aims to simplify the working life of hoteliers.

42. Western Union

To be a global leader in cross-currency, cross-border money movement, continuing to meetconsumerand business needs as they develop.

Our mission statement examples list continues with Western Union. The US-based financial services and communications company strives to be a global leader in cross-currency, providing payment solutions that fulfill the needs of their customers.

43. Intertek

To exceed our customers’ expectations with innovative and bespoke Assurance, Testing, Inspection and Certification services for their operations and supply chain. Globally.

Intertek is a leading Total Quality Assurance provider to industries worldwide, with a network of more than 1,000 laboratories and offices. Their mission statement is simple, but clear and powerful – “to exceed our customers’ expectations”.

44. GuestCentric

To empower hoteliers with technology.

Next on our list of mission statement examples is GuestCentric, a Software-as-a-Service vendor in the hotel industry, and an all-in-one hotel digital Marketing solution that aims to empower its customers through technology.

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45. Appnext

Helping people experience apps at the right moments throughout the day.

AppNext is a leading mobile discovery platform that provides mobile publishers and app marketers with the end-to-end technology solutions for premium monetization and app growth.

46. AnyClip

AnyClip’s mission is to heighten viewer engagement, utilizing its metadata expertise to provide a personalized viewer experience.

AnyClip is an AI-driven video content data monetization pioneer that enables leading studios, broadcasters and premium publishers to maximize the value of their content.

47. Apptimize

Our mission is to give people the power, the control, and data to make better apps, all while maintaining high performance of the native experience.

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. They are on a mission to empower their customers to make better apps.

48. eComChain

Our mission is not just to satisfy our customers, our intention is to amaze those we do business with.

I just love this one of our list of mission statement examples! eComChain is a cloud-based eCommerce solution, designed to connected businesses to consumers online.

49. BeWonderful

We’re a digital agency helping businesses evolve through digital marketing and technology.

BeWonderful is a digital Marketing agency based in the UK that help brands define their identity and design business-growing strategies. Although this mission statement is really good, it is definitely not among the best mission statement examples on the list because it’s so generic.

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50. All Channels Communication Group

To make everything and everyone better – we, the market and the society.

All Channels Communication Group is an award-winning Bulgarian company that provides advertising and public relations services. They are on a mission to create value for both their customers and society.

51. Havas Media Group

Our mission is to unite brands and people through meaningful connections and drive business success.

Havas Media is the main media brand of Havas Media Group and operates in 144 countries, providing Digital Media Planning and Buying, Branded Media, Content Creation, and other services.

Their purpose is to create meaningful connections between brands and customers.

52. Denvir Marketing

To make everything we touch “greater than great”.

Denvir Marketing is a full service Marketing agency operating in Scotland with more than 14 years of experience. This one of our mission statement examples is a little bit over the top, but hey, why not?

53. Ayima Search Marketing

Our mission is to cut through the noise rather than add to it, using inventive methods to communicate with your customers via content that has mass media appeal.

Ayima Search Marketing is a global specialist Search Marketing consultancy offering Enterprise level Organic Search and Paid Search with high regard for service, performance and results.

I love their mission statement wording – “to cut through the noise rather than add to it”. Sounds very inspiring!

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54. Turchette

To provide innovative and effective integrated brand marketing and public relations solutions which help our clients grow their businesses and realize their marketing goals.

Turchette is a full-service Marketing and Public Relations agency that offers a wide variety of creative, account management, public relations and media services, all in-house.

55. Kerry Group

To be a world leader in Taste & Nutrition serving the food, beverage and pharmaceutical industries, and a leading supplier of added value brands and customer branded foods to the Irish, UK, and selected international markets.

Our list of mission statement examples continues with Kerry Group, a company that provides Taste & Nutrition technologies and systems to the global food, beverage and pharmaceutical markets.

56. McKinsey & Company

Our mission is to help our clients make distinctive, lasting, and substantial improvements in their performance, and to build a great firm that attracts, develops, excites, and retains exceptional people.

McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non-governmental and non-profit organisations. They are on a mission to help their clients improve their performance in the long run.

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57. Endurance International Group

Our mission is to bring together technology, people, products and data to create solutions that empower small businesses.

Endurance International Group aims to empower small businesses worldwide with products and technology to vitalize their online presence.

58. Adidas

The Adidas Group strives to be the global leader in the sporting goods industry with brands built on apassionfor sports and a sporting lifestyle.

Next from our list of mission statement examples is this one from Adidas, the world famous German corporations that manufactures shoes, clothing and accessories.

It is currently the second largest sportswear manufacturer after Nike, and its mission is to become the global leader.

59. Milka

We believe a littleMilkachocolate can go a long way to making the world a more tender place.

What’s not to love about this mission statement? The Swiss-based chocolate brand is doing a great job at showcasing the value they create to make the world a “more tender place”.

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Mission statement examples: Milka

60. YouTube

Ourmissionis to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories.

The online video-sharing platform YouTube adds its piece of value to the world, and this is probably one of my most favourite mission statement examples in this article. It sounds exceptionally inspirational.

61. Penta Consulting

Our mission is to ensure that we provide the right resources at the right time to maximise our clients’ business potential. We don’t want to be the biggest but we do want to be the best.

Penta Consulting is the number one UK based IT and Telecoms recruiter in the world, delivering innovative and flexible recruitment strategies.

62. Snowflake

To safely and efficiently store, transform and analyse business data so anyone can easily and quickly gain data-driven insight.

Number 60 on our list of mission statement examples is Snowflake, the leading data warehouse built for the cloud, and a fully-managed service with a pay-as-you-go model. Their purpose is to help companies get valuable, data-driven insights more easily.

63. Heptasense

HeptaSense was born with the mission to help companies improve their customer experience.

HeptaSense provides business intelligence software and management tools for businesses, and they aim to help them improve their customer experience.

64. Google

Our companymissionis to organize the world’s information and make it universally accessible and useful. That’s why Search makes it easy to discover a broad range of information from a wide variety of sources.

The world’s biggest search engine aims to provide a fast and easy access to information for everybody with an Internet connection. And we love this!

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Mission statement examples: Google

65. Gusto

To create a world where work empowers a better life.

Gusto provides payroll, benefits, and Human Resources management to modern companies, and they are on a mission to make work empowering for businesses and employees.

66. GitLab

Change all creative work from read-only to read-write so that everyone can contribute.

Our list of mission statement examples continues with GitLab, an open-source tool used by developers to create and manage code bases collaboratively.

67. LeadGenius

Our mission is to help every great business in the world identify and connect with their best customers while giving the underemployed access to new opportunities.

LeadGenius combines custom data and machine learning to equip sales and marketing teams with custom B2B lead data at scale. They are on a mission to connect businesses with customers.

68. Bench

We’re a bunch of marketing thinkers and tinkerers who believe that the combination of human smarts and machine intelligence can take your marketing to new heights.

Next on our list of mission statement examples is Bench, the leading integrated performance marketing platform used globally by top brands and agencies. They are on a mission to take marketing to new heights.

69. Datadog

The DataDog team is on a mission to bring sanity to IT Management.

DataDog is the leading service for cloud-scale monitoring used by IT, operations, and development teams. They are on a mission to bring a little bit of “sanity” in a world that sometimes gets a little bit too chaotic.

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Mission statement examples: DataDog

70. GlassBox Digital

Our aim is to make digital space transparent by capturing, recording, analyzing and replaying each and every one of your customers’ digital sessions.

GlassBox Digital is the only enterprise digital analytics platform to automatically record and index 100% of every website visit – on both web and mobile applications. Their mission is to create a more transparent digital space for everyone.

71. Guru

Our mission is to reinvent the way your team shares knowledge.

Mission statement examples: Guru

Guru is a knowledge management solution that keeps customer-facing teams up to date, consistent, and confident with trusted knowledge accessible in every application they use.

Their purpose is to provide a better way for sharing information and insights between teams.

72. JumpCrew

Our mission is to promote and protect your brand’s reputation and build brand awareness.

Next on our list of mission statement examples is JumpCrew, a company that helps businesses grow and protect their online presence on all the major social networks.

73. LinkedIn

The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.

Mission statement examples: LinkedIn

A beautifully formulated mission statement from LinkedIn, the biggest social network for professionals looking to connect and share insights with like-minded professionals.

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74. Nextiva

We provide you with great service so that you are able to deliver the same level of exceptional service to your customers.

Mission statement examples: Nextiva

Our list of mission statement examples continues with Nextiva, and I like the way it’s focused. Although its main focus is B2B, their ultimate goal is to provide an exceptional service throughout the whole chain down to the final customer.

Nextiva is a cloud-based communications company that helps businesses replace landline phones with digital internet phone systems.

75. OutReach

Today, we are a determined team on a mission to change the world of sales with technology.

OutReach is a sales engagement platform that manages the communication between businesses and prospective clients. They are on a mission to disrupt the sales department with innovation and technology.

76. Instagram

To capture and share the world’s moments.

Mission statement examples: Instagram

Beautiful, simple and inspiring is this one from our mission statement examples – by Instagram, the Facebook-owned photo and video sharing social network.

77. Shopkeep

To rescue independent business owners from the nightmare of archaic POS, and replace it with something beautiful, simple, and affordable.

Mission statement examples: Shopkeep

ShopKeep puts your cash register on an iPad, providing automatic inventory tracking, employee management, and real time sales reporting. All with the mission of “rescuing business owners from the nightmare of archaic POS”.

78. TINYpulse

Our mission is simple: happier employees.

Mission statement examples: TINYpulse

Next on our list of mission statements is TINYpulse, an employee engagement platform that gives leaders online tools to measure and improve company culture.

79. Booking

AtBooking.com, ourmissionis to make it easier for everyone to experience the world.

Mission statement examples: Booking

We continue with this direct and straightforward mission statement from Booking, one of the largest online travel agencies for lodging reservations.

80. Zara

To give customers what they want, and get it to them faster than anyone else.

Mission statement examples: Zara

Another awesome missions statement, this time from the Spanish apparel retailer Zara. And the best part is, they are actually staying very true to their mission! You can read more about this here.

81. Appboy

We are dedicated to bringing humanity and unity to brand-customer relationships through work.

AppBoy is a mobile Marketing company that develops customer relationship management and mobile marketing automation software.

82. Sprout Social

Our mission is to help organizations of all sizes become better marketeres and create the world’s most beloved brands.

Sprout Social, a platform that provides social media management solutions, aims to make from companies better marketers, and help them gain the trust of their audience.

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Mission statement examples: SproutSocial

83. AgoraPulse

At Agorapulse, we are a people-oriented company. We are straight shooters and we believe, quite simply, that great people do great work.

Our list of brilliant mission statement examples continues with AhoraPulse, another social media management software for businesses that includes features like content management, reports, contests, and user ranking and scoring.

84. Zoho CRM

We create beautiful software to solve business problems.

Mission statement examples: Zoho CRM

Zoho CRM is an online customer relationship management tool and SaaS applications that aims to solve common problems that businesses have.

85. Freshworks Inc.

At Freshworks, we believe your business deserves better software – software that’s ready to go, easy to setup and use, and requires minimal customization.

Mission statement examples: Freshworks

Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, etc. If you are looking for detailed mission statement examples that help you showcase your brand’s purpose, this is one of them.

86. PipeDrive

We have a bit of a mission to make the World’s best sales software.

Mission statement examples: PipeDrive

PipeDrive is a CRM and pipeline management tool that helps you focus on actions that matter. Although mission statements typically tend to be more serious, I love the pinch of humour added to this one – “a bit of a mission”.

87. Amadeus

To be the leading provider of technology solutions for the travel industry.

Mission statement examples: Amadeus

Next on our list of mission statement examples is rather dry and maybe even a little bit boring – I would say, too straightforward. In any case, Amadeus stays very true to it with its global brand strategy.

88. InfusionSoft

To create and dominate the market of sales and marketing software for small businesses.

InfusionSoftis a private company that offers an e-mail marketing and sales platform for small businesses, including products to streamline the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

104 Incredible Mission Statement Examples (in 2022) - mktoolboxsuite.com (25)

Mission statement examples: InfusionSoft

89. Shopify

To make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.

Mission statement examples: Shopify

This is a great mission statement from Shopify, a Canadian multinational e-commerce company headquartered in Ontario, one of the leaders in the industry.

90. Marketo

To help marketers everywhere engage their customers in a more valuable, personalized way.

Mission statement examples: Marketo

Marketo is a powerful marketing automation software that helps marketers master the art and science of digital marketing to engage customers and prospects.

91. Armani

To continually create clothes and accessories that aspire to a kind of perfection that transcends fashion.

Mission statement examples: Armani

A lovely mission from the luxury fashion house Armani, and probably one of the most inspirational mission statement examples on our list.

92. Recurly

To reinvent how subscription-based companies achieve success.

Mission statement examples: Recurly

Recurly provides enterprise-class subscription billing management for thousands of businesses worldwide.

93. Tissot

To make excellence accessible.

Mission statement examples: Tissot

This is definitely one of the shortest mission statement examples on this list! However, the Swiss luxury watchmaker Tissot is doing a brilliant job with it.

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94. PocketSuite

To empower small service business owners with technology to run their business from their smartphone.

Mission statement examples: PocketSuite

PocketSuite’s mission is to be the easiest way to run your small business from your smartphone through scheduling, invoicing, payments, contracts, online booking, and more.

95. Intercom

To make business personal.

Mission statement examples: Intercom

Intercomis a US-based software company that makes a customer messaging platform. The company allows software businesses to chat with prospective and existing customers within their app, on their website, through social media, or via email.

96. Tito

To provide a stress-free registration experience for organizers and attendees.

Mission statement examples: Tito

Tito is a powerful event software for pre-sales, sales, events and post-events ticket management. They are on a mission to remove stress from online registration experience.

97. Chargify

Chargify combines great technology, subscription expertise, and a customer service ethos to solve real-world problems, and is committed to becoming the operating system for your subscription-business.

Mission statement examples: Chargify

Chargify is a leading recurring billing and subscription management platform that handles millions of subscriptions generating billions in revenue.

98. Volusion

To connect people with innovative and powerful e-commerce solutions to empower their business growth.

Mission statement examples: Volusion

Our list of mission statement examples continues with Volusion, an all-in-one ecommerce solution for all business types, ranging from startups to large enterprises.

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99. Baremetrics

To make companies always be in the loop with their business.

Mission statement examples: Baremetrics

Baremetrics provides one-click, zero-setup SaaS analytics for Stripe users. They are on a mission to help companies get insightful data, and understand every single action of their business.

100. Stripe

Ourmission is to increase the GDP of the internet.

Mission statement examples: Stripe

One of my favourite mission statement examples on this list is coming from Stripe, an American financial services and Software-as-a-Service company based in California.

101. Workable

To help you hire better as a team.

Mission statement examples: Workable

Workable is an all-in-one recruiting software that provides powerful online tools to source and manage candidates.

102. Prestashop

PrestaShop was founded in 2007 with a mission to provide world-class e-commerce software through open source innovation.

Mission statement examples: Prestashop

PrestaShop is a free, open source e-commerce solution for building online stores. They are on a mission to provide top-notch e-commerce software for businesses of all sizes.

103. Hubspot

To help businesses grow better every day.

Mission statement examples: Hubspot

And the last on our list of mission statement examples is from Hubspot, an Inbound Marketing and Sales platform that offers companies a variety of tools that enhance the customer buyer’s journey and help convert leads.

104. ClickVision

A vision through a single click.

Mission statement examples: ClickVision

CLICKVISION is a digital agency with extensive experience in the digital landscape, mostly in the field of Content Writing, that aims to aspire working hard, satisfying the needs and solving the problems which their clients have.

And these were the 104 mission statements examples on today’s list! I hope they inspire companies like you when it comes to choosing a phrase that defines their purpose on the market. Thank you for reading this article, stay tuned for more!

If you liked my article on mission statement examples, you may also like this one: 73 Amazing Vision Statement Examples to Spark Your Creativity

104 Incredible Mission Statement Examples (in 2022) - mktoolboxsuite.com (2024)


What is a good example of a mission statement? ›

Best Mission Statement Examples. Life is Good: To spread the power of optimism. Sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: We're in business to save our home planet.

How do you write a mission statement 2022? ›

Here are steps to write a company mission statement:
  1. Outline your company's products and services. Discuss the products and services that your company provides to customers. ...
  2. Note how your company operates. Review your company's core values to give a brief description of its core values. ...
  3. Highlight your company's purpose.

What is the mission of e commerce? ›

The ecommerce giant's mission is summed up with the statement: “Making commerce better for everyone.” That's exactly what they do, allowing people to start, run, and grow their own businesses easily.

What are the 9 components of a mission statement with examples? ›

Two years later, (David, 1989) [13] identified nine key components i.e. customers, products / services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees.

What is a strong mission statement? ›

A good business mission statement should be between one and three sentences and never exceeds 100 words. This means they're a little longer than most company slogans, but they're still short, catchy, action-focused statements that encapsulate what your business does and what its values are.

What is a mission statement 2022? ›

What is a good mission statement? A good mission statement is a clear, concise statement about why your business exists, what its overall goals are, what products or services it provides, its target market, and where it operates.

What are the 3 key things a mission statement should have? ›

Typically, a mission statement includes a basic description of the company, its purpose, and its goals.

Who has the best mission statement? ›

Top 5 Best Company Mission Statements
  1. Twitter. The mission: “To give everyone the power to create and share ideas and information, instantly, without barriers.” The technology company aims to remove communication barriers and help people connect with one another. ...
  2. Clarks. ...
  3. MGM Resorts International. ...
  4. Coca-Cola. ...
  5. REI.
22 Mar 2016

What is vision and mission example? ›

Mission statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. Vision statement: To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

What is a mission statement example for business plan? ›

As stated above, here is a basic mission statement template: We [what you do] by [how you do it] for [target customers] to [ultimate value you provide]. And you can re-order the elements: We [provide this value] to [target customers] by [what you do] through [how you do it].

What are the 5 parts of a mission statement? ›

Here are 5 essential elements of a good mission statement:
  • Element #1 Simplicity. Keep it simple. ...
  • Element #2 Captivating. Don't be boring. ...
  • Element #3 Measurable. You'll know if you're succeeding in your mission if you craft it in a way that allows you to measure the results. ...
  • Element #4 Relevancy. ...
  • Element #5 Longevity.
6 Oct 2021

What makes a good mission and vision statement? ›

Your vision statement should inspire people to dream; your mission statement should inspire them to action. The mission statement might refer to a problem, such as an inadequate housing, or a goal, such as providing universal access to health care.

How do you start a mission statement? ›

How to write a mission statement in 5 steps
  1. Free write about starting your company. ...
  2. Explain what your company does. ...
  3. Describe your ideal customer. ...
  4. Define your core values. ...
  5. Revise and condense your mission statement.
11 Sept 2020

Which of the following is an example of a mission? ›

The answer is D) Develop and sell quality appliances world-wide. Mission statements are brief, broad explanations for why a company is currently in business.

Should a mission statement be one sentence? ›

A good mission statement is concise. It should be limited to one sentence, though it shouldn't be too limiting as it should encompass the entire company's purpose. A good mission statement also focuses on the long-term goal it wishes to deliver to customers.

What is your personal mission? ›

A personal mission statement defines who you are as a person (or as a team member where you work) and identifies your purpose, whether that's in the office or simply in life. It explains how you aim to pursue that purpose, and why it matters so much to you.

What is Coca Cola's mission statement? ›

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

How do you write a personal mission statement? ›

Steps for Developing a Personal Mission Statement
  1. Step 1: Identify Past Successes. Spend some time identifying four or five examples where you have had personal success in recent years. ...
  2. Step 2: Identify Core Values. ...
  3. Step 3: Identify Contributions. ...
  4. Step 4: Identify Goals. ...
  5. Step 5: Write Mission Statement.

What are the 3 key things a mission statement should have? ›

Typically, a mission statement includes a basic description of the company, its purpose, and its goals.

What is Coca Cola's mission statement? ›

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

What is Mcdonald's mission statement? ›

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

What is IKEA's mission statement? ›

Our mission as a business is 'to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them'.

How do you start a personal mission statement? ›

Steps for Developing a Personal Mission Statement
  1. Step 1: Identify Past Successes. Spend some time identifying four or five examples where you have had personal success in recent years. ...
  2. Step 2: Identify Core Values. ...
  3. Step 3: Identify Contributions. ...
  4. Step 4: Identify Goals. ...
  5. Step 5: Write Mission Statement.

How do you start a mission statement? ›

How to write a mission statement in 5 steps
  1. Free write about starting your company. ...
  2. Explain what your company does. ...
  3. Describe your ideal customer. ...
  4. Define your core values. ...
  5. Revise and condense your mission statement.
11 Sept 2020

What is Amazon mission statement? ›

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work.

What is Starbucks mission statement? ›

In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

What is Pepsi's mission statement? ›

Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences.

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