Lately, the term “Influencer Marketing” has caused a massive buzz in the digital marketing industry.
Here’s a snapshot of Google Trends showing how it has grown over the years.
A recent report by SproutSocial also revealed that influencer marketing delivers 11x higher ROI compared to other means of digital marketing.
But, besides helping brands gain 11x higher ROI on their investment, influencer marketing provides many generous benefits to influencers as well.
And being recognized as one of the top 100 digital marketing influencers worldwide by Buzzsumo, I know about all its perks.
In fact, there are so many benefits that an influencer can avail and enjoy nowadays.
Some of these benefits include using a brand’s products free of cost as a part of the influencer marketing campaign, earn a certain percentage from the profit margins for each sale, free flight tickets, free hotel stays, and much more.
But the only problem is, there are still many people in India who don’t know that they’re actually “Influencer” material.
In other words, there are many people in India who have a large following on the internet but still don’t monetize it at an optimum level.
So in today’s post, I’m going to help you understand everything you need to know about being an influencer, influencer marketing, and share the list of top 10 influencer marketing agencies in India.
Who is an Influencer?
An influencer is an individual who has gained a certain amount of following, established reputation, and trust with their audience on the internet.
In layman’s terms, influencers are basically internet celebrities that are taking over and shaping a new world.
These individuals are recognized as influencers because their work and opinions for their specific niche are highly valued by their followers.
What is Influencer Marketing?
Influencer marketing is generally defined as a type of online marketing in which brands focus on using influencers of a particular niche to drive their brand’s awareness to a broader market.
In laymen’s terms, influencer marketing is about promoting your brand’s products or services via influencers who help to spread the word out for you and market your brand to your target audience.
Influencer marketing quickly became popular after brands realized about the power, potential sale probability, and customer recommendation when compared with other strategies of marketing.
As a result, 76% of brands/marketers are forecasted to increase their influencer marketing budget next year.
What this means is that there will be more and more opportunities available in the market for influencers. And all they need to do is, connect with the right influencer marketing agency to make the most of out it.
And to help you with that, below I have listed the top 10 influencer marketing agencies in India.
Top 10 Influencer Marketing Agencies in India
Whether you’re an influencer who is looking to connect with the best brands with lots of benefits or a brand who is looking for the most popular influencers in your niche, you should definitely consider any influencer marketing agency from the below list.
The influencer marketing agencies that I have mentioned in this post are currently the best ones in India for both, influencers as well as brands.
1 – Eleve Media
Website URL: https://eleve.co/
Bio: Eleve was conceived and originated in the year 2012 when the two brothers, identified the need for a content marketing agency that specializes in co-creating content.
With the aim of formulating brand campaign strategies and endorsing them with advocacy logics and solutions, the prime objective of Eleve has been to facilitate and enhance the growth and advancement of content creation on social media platforms and to use it for the sake of benefiting all brands and agencies in the entire digital ecosystem. Eleve’s quintessential belief is to “Explore, Engage and Expand” the brand values whilst also forming and expanding their online presence and prominence.
Today, Eleve Media has its own inbuilt tool called EXPLORE which helps brands to discover the influencer using our discovery tool, book the influencer, and do a real-time analysis of the campaign all under one dashboard.
As a result, Eleve Media’s tool is able to generate ROI for brands influencer campaigns effectively using data analytics ran on A.I. based influencer marketing tool.
Contact: sales@eleve.co
2 – Buzzerrati
Website: https://buzzerati.com/
Bio: Buzzerati is an influencer marketing platform launched by Fork Media, a disruptive ad-tech solutions startup based in India.
Fork Media works with premium publishers to create innovative brand solutions for advertisers using in-image monetization, video monetization, and native content recommendation.
Buzzerati has massive data about every influencer, including their hobbies, interests, awards and recognitions, relationships with other influencers, and other attributes that help brands to craft the right native messaging and utilize multiple influencers to create influencer marketing campaigns.
Contact: info@buzzerati.com
3 – Buzzoka
Website: https://buzzoka.com/
Bio: with more than 300,000 social media influencers around the world, Buzzoka is the 1st Integrated Influencer Marketing Platform in Asia.
Contact: ashutosh@buzzoka.com
4 – Blue Ocean IMC
Website: https://blueoceanimc.com/
Bio: Blue Ocean IMC is committed to being a trusted communications growth partner for brands of all sizes. We are experts at building Reputation Management, Image Building, Crisis Communications, Products and Services Communications, Advocacy, and much more through our seamless and consistent Phygital Approach.
Growth is the inevitable mission of most industries across the globe. While some have a knack to strike gold at any given moment, some struggle to find that magic wand that could change the situation.
But, whatever the situation a brand may have, you need a trusted communications partner to help you narrate the growth of your brand, persona, or business with the right content, which is driven by passion and aesthetics that’s unmatched, to reach your target audience.
Contact: rahat@blueoceanimc.com
5 – Buzzone
Website: https://buzzone.co/
Bio: Buzzone is one of India’s most popular Influencer Marketing platforms that assists brands to run effective Influencer marketing campaigns and helps influencers to monetize their social presence.
We help brands to create customized content through bloggers, YouTube specialists, Facebook Communities, Specialists on Twitter & Instagram and amplify the content through influencers across social media platforms. Our endeavor is to reach out to specialists across genres who command high followers on social media channels and make them create impactful conversations for various brands.
In today’s market, 50% of the purchasing decisions are made based on word of mouth communication.
And this is exactly what we help brands to achieve by bringing social media influencers and brands together in order to produce quality & relevant content with the amplification of conversations around them on popular social media platforms.
Contact: +91 9818055786
6 – Whisskers
Website: https://whisskers.com/
Bio: Whisskers is an award-winning and one of the top digital marketing companies in India. Whisskers provides all types of digital transformation services in different industrial sectors and company sizes to help enhance the online presence and for better outreach to the customers.
At Whisskers we believe in designing and developing the marketing strategies that are measurable and result oriented to enhance the business value and brand image in this digital world.
Contact: contactus@whisskers.com
7 – Brandloom
Website: https://www.brandloom.com/
Bio: BrandLoom is a young Brand Consulting, Digital Marketing, and Design firm in India with several offices in India, USA, and Canada.
BrandLoom fulfills the burgeoning desire of startups & brands to reach out to consumers affordably and consistently.
We focus on helping our clients improve their operational performance, deliver their products and services more effectively & efficiently, and grow their businesses in existing & new markets.
Contact: care@brandloom.com
8 – Confluencr
Website: https://confluencr.com/
Bio: Confluencr has performed a careful study of the digital, the influencer growth and trends, and the content that will work with brands to hone the discipline of Influencer Marketing. We first understand your needs and then establish the content that’ll work in favor of both the brand, and the influencer – once the perfect match has been made, of course.
We’re industry aficionados keen on using Influencer Marketing to scale your brand and its followers. We’re constantly looking for the next big thing that can be leveraged for your growth.
Contact: sahiba@confluencr.com
9 – SGK
Website: https://www.sgkinc.com/en/
Bio: At SGK, we help simplify how marketing gets done. We eliminate complexity to create opportunities and results throughout every aspect of marketing, providing brands the freedom to speak clear, scale faster, and grow stronger.
We come from the tough, technically demanding world of packaging production. We’ve been simplifying marketing and amplifying brands for many of the world’s greatest brands for 75+ years. We know what it takes for a brand to stay on top of all kinds of challenges.
Contact: https://www.sgkinc.com/en/contact/
10 – Growth Hackers Digital
Website: https://growthhackers.digital/
Bio: We are a modern-age Performance Marketing Agency with a knack for working on both immediate as well as long-term growth challenges that funded startups & MNCs face. We’re an expert in the field of Organic Growth, Content Marketing, Lead Generation with a proven track record of helping numerous companies meet their goals.
We begin each campaign by understanding the User, and then create User Personas based on the research, data, and experience. This helps us to create dynamic campaigns on platforms that have the right target audience while keeping the influencers at the center of it all.
Contact: https://growthhackers.digital/contact-us/
Summary
So, these are the top 10 influencer marketing agencies of India to consider connecting with.
Whether you want to launch a new marketing campaign as a prominent brand or monetize the time & effort you invested in building an enthusiastic audience as an influencer, these 10 influencer marketing agencies will definitely help you to achieve all your objectives and goals.
