Gestalte ansprechende Landingpages in Mailchimp | Mailchimp (2024)

FAQs

Are Mailchimp landing pages responsive? ›

About landing page templates

Like our Mailchimp email campaigns, landing pages are mobile-responsive, so your design will look great on any device.

Whether you purchase a new domain, or connect one you already own, you can create unlimited landing page subdomains, all consistent with your brand.

Mailchimp landing pages help you grow your audience and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start to drive traffic immediately. And if your page has a signup form, you can tag anyone who subscribes.

Landing pages are standalone web pages that your contacts or potential contacts “land” on when they click a shared link in an email, ad, social post, or other location on the web. Marketers typically use landing pages to achieve specific, short-term goals.

How to Edit your Landing Page on MailChimp - E-commerce Tutorials

We recommend a maximum file size of 1MB for images. 72 DPI is generally sufficient for the web, but isn't required. We don't recommend uploading images that are significantly larger than your content area or template.

Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.

With HubSpot's free landing page builder, you can easily build professional landing pages that attract more visitors and convert them into qualified business leads — no designers or IT help required.

Replicate a landing page

Click Campaigns. Click All campaigns. Click the drop-down menu for the landing page you want to copy, and choose Replicate.

How do I make a beautiful landing page in Mailchimp? ›

To get started, sign-in to your Mailchimp account and click on the 'Campaigns' tab. From there, click on 'Create Campaign'. A pop-up window will appear prompting you to select 1 of 5 options. Click on 'Landing Page' to proceed.

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

In fact, if you have a website, you should also have a homepage that acts as the storefront for your business. You need a landing page (or landing pages), on the other hand, if you're trying to accomplish a more focused goal… and especially if you're running advertisem*nts.

A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don't live in the evergreen navigation of a website.

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind: The homepage of your site sets the stage. A landing page allows visitors to accomplish a specific goal.

The URL of this page is usually the same as your ad's final URL. For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad. Google's policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain.

Since every email client renders HTML differently, Mailchimp templates are designed using generally well-received code to help make sure emails display correctly across different email clients. Mailchimp templates are designed to be no greater than 600px wide to fit the display capabilities of most email clients.

Images look blurry or fuzzy on a retina display.

Retina displays use a higher ratio of pixels per inch, which can cause smaller images to appear fuzzy. To make sure your images appear clearly on all screens, use Mailchimp's recommended image sizes.

Do landing pages hurt SEO? ›

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is not exactly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

The best practice is to create a landing page for each email marketing campaign and to create several pages if there are multiple CTAs you want your audience to take. Companies with 10-12 landing pages saw a 55% increase in leads.

Designing a landing page costs anywhere from $75 to $3000 or more, with pricing depending on several factors, including who you hire to design the page. Freelance landing page designs can cost $100 – $2000 per project, while agency pricing can range from $1400 to $3200. However, the investment is well worth it.

Landing Page (35+ hours)

It's created for promoting or selling a product or service and should motivate visitors to take action. Therefore, the discovery, content creation, and reviews take less time than usual. The web design time estimate ranges within 15-80 hours.

Only templates built in the new builder can replicate for the new builder. Click the drop-down, then choose Replicate to open the copied template in the new builder. Click the Pencil icon. Enter a name for your new template and click Save.

Duplicate a Mailchimp Campaign and edit - YouTube

How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.

How can landing page increase sales? ›

Emails and landing pages work well together because they streamline a process, you don't want to hinder your efficiency now with a lengthy form. A form with three fields has a conversion rate of 25%.

A landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook. This contact information is collected using a lead-capture form where visitors enter details like their name, email address, and job title.

It's a good question, with a simple answer. You CAN use a landing page to create a simple website. BUT you probably won't get the results you want. Remember, websites and landing pages serve different purposes, different goals, and different audiences.

According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%. A single landing page won't cater to an entire target audience, and there's no limit to how many landing pages you should have.

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Mailchimp's campaign templates use responsive design to adjust the layout of your campaign to look great on any device. But, not every device handles responsive code the same way, which can make your campaign look a little different on mobile than in a web browser.

Dynamic content can be added to a MailChimp campaign using a combination of merge tags and conditional statements. By adding dynamic content directly within your email, you eliminate the need to send multiple campaigns to different groups of subscribers.

How do I make Mailchimp look good? ›

Mailchimp templates are designed to be no greater than 600px wide to fit the display capabilities of most email clients. The underlying code for the template width cannot be altered automatically through any setting in the Campaign Builder.

Email design width

You have already heard about 600 pixels. This is the standard width which has been recommended during the last years. Things haven't changed: 600 pixels is still the golden rule. This is the average width desktop email clients use to show your email messages.

Our mobile responsive templates cause images uploaded at a large size to resize and fit the screen full width. To help stop this from happening users can resizing images outside of Constant Contact to be 150-200 px wide and upload this more manageable size into your Library.

If you click on the Paste from Rich Text Editor button, a box will pop up that you can paste the text into. This will remove the extra HTML that is causing the formatting errors, keep things like numbered and bulleted lists and bold text, and fix any Mailchimp formatting problems that you're having.

Click and drag the Image Group content block into your layout. By default, the block will have two areas to upload images. To add an additional image, click Add Another Image. You can include up to 5 images.

A landing page can be part of a website, but you also don't need a website to have a landing page. The key difference between the two is the ability to focus your visitors' attention on the action you want them to take.

A person sees a call to action and ends up on a landing page with a form. The person fills out a form, which converts them from a visitor into a lead. The information from the form fields is then stored in your leads database. You market to the contact or lead based on what you know about them.

Click the content block you want to work with, or add a new content block to your layout. In the sidebar menu, click the Dynamic Content button. Click the first drop-down to choose an audience field or group category. Click the second drop-down to choose is or is not.

Does Mailchimp have dynamic content? ›

With Mailchimp, personalizing your emails with dynamic content email marketing is easy. To enable dynamic content and customize an email, you first need to set the feature. This process can look different depending on whether you're using the new or classic builder.