Best Influencer Marketing Platform in India (2024)

Influencers have a substantial following on social media and can positively influence consumers. Influencer marketing has gained much popularity nowadays. Big brands find it easier to reach their target audience through influencers than through celebrities or other conventional advertising techniques.

Most brands have now started to develop connections with the best influencer marketing agencies to promote their products and services. To use influencer marketing, you must first find an influencer in your niche. You can do this through Google searches or influencer-marketing platforms like OPA.

Define Influencer Marketing

Influencer marketing is a strategy that involves working with influencers to promote brands, products, and services. Influencers are people who have built up a following based on their brand, and use that following to promote products and services offered by different companies. These influencers are often celebrities, athletes, or other high-profile people with large followings on social media platforms like Instagram or Twitter.

Interesting Stats Related to Influencer Marketing Growth

  • According to research, it is said that 61% of Consumers Trust Influencers’ Recommendations.

  • By 2023, marketers will spend more money on influencers.

  • 50.7% of brands that collaborate with influencers operate eCommerce stores.

  • Initiatives involving influencer marketing will account for more than half of the 17% of yearly business marketing budgets.

  • 71% of marketers believe that the traffic which comes from influencer marketing channels is of higher quality than from other channels.

However, it is not easy to find a good influencer marketing agency in India that can help you set up your strategy for this type of advertising. To make things easier for you, here are 10 Influencer Marketing Agencies in India which are worth checking out.

10 Best Influencer Marketing Agencies in India

Influencer marketing agencies play an important role in this marketing activity. Many influencer marketing agencies in India offer their services to clients across the globe. Also, these agencies offer you the services like:

  • Analyzing the right amount of money to pay an influencer based on their follower count and engagement rate.

  • Maintaining transparency between both parties i.e. with the brand and with an influencer.

  • Making sure that the content created by an influencer is consistent with the brand's values.

It's important for brands to properly interact with influencers in their respective fields once they have identified them. This requires developing a strategy that isn't overly promotional but still helps brands connect with consumers.

1. OPA

OPA is a controlled marketplace where Brands and Influencers can interact. It is used by 200+ businesses to work with 80k+ registered influencers. We are building tech software to make influencer marketing more accurate, quick, and efficient.

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It has gained popularity due to its inexpensive prices and extensive network of more than 80,000 influencers. Influencer marketing has been revolutionized by OPA, and brands like Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and others have benefited from it.

Working with influencers on sites like Instagram and YouTube, OPA specializes in activating thousands of micro-influencers for the price of just one celebrity influencer. On their app, influencers can sign up to receive invitation-only collaborations.

2. Confluencr

Confluencr is the top influencer marketing company in India with a large influencer network of more than 15,000 artists across all social media platforms. Confluencr assists brands in achieving exponential growth through influencer marketing with precise tactics, rigorous influencer curation, and customized reports and analytics.

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It has transformed influencer marketing strategies for more than 500 brands, including Carmesi, Groww, Kotak, and Mudrex, by enabling them to engage with influencers across many platforms and build beneficial, worthwhile collaborations.

3. Plixxo

With over 26,000 influencers, Plixxo is one of the largest influencer marketing platforms in India. It was established by Priyanka Gill, the founder of POPxo, and serves both brands and influencers. Bloggers, YouTubers, celebrities, Instagram influencers, and college influencers can sign up on the website to gain access to paid advertising.

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Through Plixxo, brands can ask thousands of influencers to participate in their marketing campaign. Plixxo, in short, makes managing influencer marketing for brands easier.

4. BrandMentions

You may locate top influencers and top websites to partner with using the social media monitoring tool BrandMentions. You may use the platform to search for any brand, item, or term, and it displays a list of the top influencers across all social media platforms (Facebook, Twitter, Youtube, and more).

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Knowing your influencers and your competitors is important. They can be utilized for your brand's campaigns and targeted influencer marketing strategies. You might outperform your competition and make new connections to accomplish your goals (get more website traffic, build brand awareness, increase sales, and many more).

5. Buzzone

Buzzone is one of the most well-known influencer marketing platforms in India. It enables influencers to monetize their social media presence and helps brands run successful influencer marketing campaigns.

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Moreover, they work with clients to develop specialized content through bloggers, YouTube experts, Facebook communities, Twitter & Instagram specialists, and influencers on various social media platforms.

You can connect with experts from a variety of genres who have a large following on social media platforms and encourage them to start meaningful dialogues for diverse businesses.

6. Brandloom

Young brand consulting, digital marketing, and design company BrandLoom have offices in India, the United States, and Canada.

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BrandLoom satisfies the growing need of startups and companies to contact customers regularly and affordably.

They put a lot of effort into assisting clients to enhance their operational performance, more effectively and efficiently delivering their goods and services, and expanding their businesses in both established and emerging markets.

7. Eleve Media

To deliver high-quality engagement for the brand, Eleve Media assists in developing brand campaign plans and supporting them with successful advocacy solutions. It carries out numerous tasks, such as locating appropriate people based on geography, niche, reach, and other parameters.

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It also gives the company the ability to use content across channels, scale impact, and evaluate and analyze campaigns effectively.

Among these more than 25 other well-known brands that trust Eleve Media are giants like Amazon, Coca-Cola, Chevrolet, Lay's, Honda, Bacardi, Airtel, and Philips.

8. StarNgage

A global influencer marketing tool called StarNgage, which is also present in India, assists firms in evaluating, personalizing, controlling, and monitoring their Instagram word-of-mouth marketing campaigns.

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By providing pertinent, practical, and individualized visual experiences, marketers can work with Instagram influencers with StarNgage to attract and engage customers. The success of Instagram ads is ensured by its monitoring, analysis, and benchmarking of hundreds of Instagram profiles.

9. Ainfluencer

Ainfluencer is the first DIY Instagram influencer marketing platform that connects scaled-up small businesses like eCommerce stores with all kinds of influencers or creators. Starting a campaign is completely free, and as a company, you never have to pay Ainfluencer directly.

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By connecting your brand or business with niche-relevant micro-influencers who are enthusiastic about promoting your products or services to their audiences, the company’s free-to-use influencer marketplace streamlines the workflow for businesses.

Its smart algorithm connects your product with the influencer's audience by taking into account their geography, gender, and hobbies and then suggests the optimal amount to pay them.

10. Blue Ocean IMC

For brands of all sizes, Blue Ocean IMC is dedicated to serving as a reliable communications growth partner. Through our smooth and consistent Phygital Approach, we are professionals in Reputation Management, Image Building, Crisis Communications, Products and Services Communications, Advocacy, etc.

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But regardless of the circumstances, you need a reliable communications partner to assist you in telling the story of the development of your brand, persona, or company with the appropriate material, which is motivated by passion and unsurpassed aesthetics to reach your target audience.

Tips to Choose Right Influencer Marketing Agency for your Brand

Influencer marketing is a fantastic approach to connecting with your target audience and building brand recognition. However, it's crucial to pick the best influencer marketing company for your brand.

Here are some pointers to assist you in finding the ideal match:

1. Verify that they have prior experience in the field. If you are a fashion brand, seek out an agency like OPA that has expertise in dealing with fashion brands.

2. Make sure they have an impressive clientele so that you can see what type of brands they've worked with and how those relationships have turned out over time.

3. If there are any complaints against the company on social media sites like Twitter or Facebook, take them seriously— as those complaints might not be true but could still tell something about their customer service abilities that, if ignored, would have an impact on your connection with them over time.

End Words

In this article, we have given you the most comprehensive list of the Top 10 Influencer Marketing Agencies in India. We have tried to cover all the important aspects that one should keep in mind while choosing an influencer marketing agency.

We hope that this list has helped you find the right influencer marketing agency for your business. If you still have any doubts regarding running an influencer marketing campaign, feel free to contact us here.

FAQs Related to Influencer Marketing Agencies

Q1. Why do I need an agency for Influencer Marketing?

Ans: The correct influencers must be chosen for an influencer marketing campaign to succeed. Since there are so many influencers out there, brands find it incredibly challenging to achieve this on their own.Additionally, you need to be very clear about the type of content and tone you want to see shared by these influencers. This selection procedure can be done by an influencer marketing agency, which can also oversee the entire campaign from start to end.

Q2. How do I select a company for influencer marketing?

Ans: Another piece that gives a better picture is the kinds of projects the agency has done in the past. Try to see previous client lists and case studies of previous or recent campaigns.

Q3. Are influencer agencies worth the expense?

Ans: Yes, whether you are looking for an influencer marketing agency for small businesses or big brands they have numerous recognized advantages. Influencer marketing has been proven to increase brand awareness, customer engagement, and sales conversion for brands.

Best Influencer Marketing Platform in India (2024)

FAQs

Which platform serves best for influencer marketing? ›

The top social media channels for influencer marketing are: Instagram, Youtube and Tiktok, with Instagram being the most popular one among these channels. Youtube and Youtubers are gaining more and more popularity and are projected to surpass Instagram in terms of influencer marketing budget in the next few years.

Who is No 1 social media influencers in India? ›

Kusha Kapila is well known as one of the top Indian influencers and the creative mind behind the “South Delhi girls” videos on the iDiva YouTube channel. That channel has over 451k subscribers and her own personal channel has 369k subscribers. On Instagram, Kusha has collected 2.4 million followers.

Is influencer marketing effective in India? ›

Customers today look for viral content, connect with genuine messaging, and want to interact with brands. This is the reason. Influencer marketing is 20-50% more effective than traditional marketing today, according to Lumanu.

Who is the biggest brand influencers in India? ›

One of the most popular Youtubers out there, Carryminati is a sensation among youngsters for his unique style of content. Not just that, he is also one of the highest-paid social media influencers in India.

Who is the highest paid social media influencer in India? ›

Talking of highest paid social media influencers in India, with 2.2 million Insta followers, Varun Aditya is one of the most popular Indian influencer on social media. Varun is a wildlife photographer and he earns roughly 8.5 lakh for his branded posts on social media, as per reports.

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